How to Tell if Your Content Marketing is an Epic Failure

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How to Tell if Your Content Marketing is an Epic Failure
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How to Tell if Your Content Marketing is an Epic Failure

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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Everyóne has jumped on the content marketing wagon. Whether it was a marketing forte or not, most businesses have now realized that content marketing is an essential component to healthy outreach.

Why? Two reasons, though they are intimately intertwined:

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1) People love content. Not just any content; pieces that educate, amuse, enlighten, and excite. Notice that companies that clutter the web with the same old same old aren’t front runners. Those that continue to redefine the genre are.

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How to Tell if Your Content Marketing is an Epic Failure