Part 5: How to make every email better than the last?

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GetResponse Academy: Part 5 Analyze your email results to make every campaign better. Dear Dian, Email marketing is one of the most profitable online advertising methods. Every dollar you spend on email campaigns can generate a forty-dollar return on investment, according to a 2011 DMA study. In Part 5 of GetResponse Academy we talk about how to interpret and compare email metrics and improve your results through testing. With GetResponse, you can track every open, click and sale that results from your newsletters. It's a great way to learn more about your customers, so you can optimize future campaigns. Your free trial ends in: Upgrade now Test and optimize your email campaigns. Finding the best approach for your email marketing can be difficult. With new A/B Testing you can test different elements of your newsletters and optimize your campaigns in no time! Want to learn more? Watch the video Comparing your email results with Email Intelligence. Want to find out how to please your customers? Check Email Intelligence reports to see which newsletters generate more opens, clicks and sales. You'll get valuable insights about their habits and preferences. Want to learn more? Watch the tutorial Here's a quick lesson on what the numbers mean. Small improvements in these metrics can mean big gains for your business. Email campaign metrics: positive feedback. OPEN RATE. This metric is based on the number of emails that were opened versus the number delivered. The average open rate is about 15-16%, but you should always add an extra 5-6% to account for those who open emails in plain-text mode (opens are registered only when the subscriber clicks the "Display images" link). CLICK-THRU RATE. This is the number of link-clicks versus the number of emails delivered. The average CTR is around 4%. Unlike the open rate, this metric is 100% accurate. CONVERSION RATE. Conversion is the final action you want subscribers to take: clicks on the "Buy now!" button, number of times your ebook was downloaded, etc. The conversion rate varies for every sender, depending on the goals of their emails. Email campaign metrics: alerting feedback. SPAM COMPLAINTS. This ratio is based on the number of people who click the "This is spam" button versus the number of emails you sent. It shouldn't exceed 0.1 - 0.2%. If higher, your newsletters may get blocked by providers such as Yahoo! and Gmail and never reach the inbox. BOUNCES. The bounce ratio is the number of undelivered emails versus emails you sent. Keep an eye on bounces generated by nonexistent addresses. The ratio shouldn't exceed 5%. UNSUBSCRIBES. This is the number of people who click the unsubscribe link versus the number of emails you sent. The industry average is 2% per newsletter. List churn is a natural thing, and although it's not a positive experience, it's better to let people unsubscribe this way than risk having your emails marked as spam. Log in to your account now Coming up in Part 6: how to avoid the spam folder and always reach your customers' inbox. Best, GetResponse Team Call 1-877-EMAIL-GR or send email This Message was sent to dianagung2@gmail.com by GetResponse. Privacy Policy   Update profile   Unsubscribe Join us on:

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