See where your customers are coming from and where you're losing them with Analytics

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Learn more about your customers with Google Analytics.
  Google Analytics  
 
 

Get to know your customers better.

Boost sales and leads by knowing which website visitors turn into customers.

 
 
 
Set up goals
 
 

Locate potential customers — near and far

With a physical store, you can keep an eye on customers’ shopping patterns and ask them how they heard about you. Get the same insights about your online customers with Analytics Goals, so you can market your business more effectively. Find out:

Where your sales are coming from

See how most people found your site: on Google, via your online advertising, or through related websites. Then invest your time and marketing budget where it counts.

Where you’re losing potential customers

Find out if you’re losing customers in the checkout process and identify ways to tweak your website and increase sales.

Follow our step-by-step instructions with screenshots to get started, then keep an eye out for more tips from us on how to use Goals to benefit your business.
 

Put yourself in your customers’ shoes.

Watch this fun Analytics video about a checkout process that causes a customer to “check out.”

 
 
Set up goals
 
 

Happy analyzing,
The Google Analytics Team

 
 
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See where your customers are coming from and where you're losing them with Analytics