Locate potential customers — near and far With a physical store, you can keep an eye on customers’ shopping patterns and ask them how they heard about you. Get the same insights about your online customers with Analytics Goals, so you can market your business more effectively. Find out:
Where your sales are coming from See how most people found your site: on Google, via your online advertising, or through related websites. Then invest your time and marketing budget where it counts.
Where you’re losing potential customers Find out if you’re losing customers in the checkout process and identify ways to tweak your website and increase sales.
Follow our step-by-step instructions with screenshots to get started, then keep an eye out for more tips from us on how to use Goals to benefit your business. | | Put yourself in your customers’ shoes. Watch this fun Analytics video about a checkout process that causes a customer to “check out.”
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