The Future of Google Updates and Penguin 3.0

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The Future of Google Updates and Penguin 3.0
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Dec. 17,  ISSUE #2096

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The Future of Google Updates and Penguin 3.0

A SPN Exclusive Article by Adrienne Erin (c) 2014

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Google’s sixth release of Penguin, dubbed Penguin 3.0, arrived with mixed emotions late October 17. Site owners began reporting fluctuations in page rankings, both positive and negative, on that date. Shifts in ranking continue to occur, and webmasters are unclear if the rollout is now complete. According to Google’s Pierre Far, it’s a “slow, worldwide rollout.”

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But what, specifically, has been targeted? Google hasn’t been overly talkative about Penguin 3.0, so let’s take a closer look and see what we can determine.

Penguin 3.0 Targets Bad Link Profiles

The Penguin algorithm targets spammy links, and with every Penguin update, Google is getting more accurate in pinpointing sites that employ black hat tactics. The latest

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The Future of Google Updates and Penguin 3.0