How to Take Your Content Marketing to a Mobile Audience

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How to Take Your Content
Marketing to a Mobile Audience

A SPN Exclusive Article by Tina Courtney-Brown (c) 2015

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Every business knows that having a presence in mobile is now critical to success, but there’s one grave mistake that many still make: The assumption that content is universal. What works in content marketing in the desktop space does not necessarily translate well to mobile. In fact, there’s a good chance it’s unequivocally the wrong fit.

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Why isn’t content cross-platform compatible? Because the way people behave on small screens is vastly different. Take search, for example. A Google and Nielsen study showed that mobile searches are reactionary. 85% of mobile searchers are looking for local information, with a whopping 81% taking action. Those are incredible conversion percentages. But you won’t score a single one of them if you’re not catering to the exact content needs of mobile users.

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How to Take Your Content Marketing to a Mobile Audience