How to Grow Your Business Using Social Media

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Facebook likes, Twitter followers, and even blog comments allow you to connect and build awareness with your prospects, but they don't necessarily translate into new customers. The purpose of your social media program isn't to get followers, it's to get customers. Let's be honest, likes are great but leads are better. So, how do you turn your social followers into customers? In this eBook, you'll learn six important lessons to convert your social leads and grow your business, including: The key social platforms and the new twists they offer Setting a budget for your social media program Segmenting and nurturing your social leads for faster conversion Calculating the ROI of your social media campaigns

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