Links Still Matter to Google: Using Real World Connections

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Links Still Matter to Google: Using Real World Connections
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Feb 16,  ISSUE #2119

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Links Still Matter to Google: Using Real World Connections

A SPN Exclusive Article by Adrienne Erin (c) 2015

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While search engine optimization experts and brand managers have debated the efficiency of links for some time and the future of link building has become questionable to some, word from Google's headquarters is that links still matter and will continue to matter in the future.

Ramp Up Your Website Traffic



However, how they are earned and how reputable they are may be changing.

According to Matt Cutts, Google's head of web spam, link building is still a critical aspect of an effective SEO campaign. According to Cutts, for link building to be helpful, sweat and creativity are necessary. This means going beyond the old-fashioned buying of links and into the world of earning them. One important step? Using real world, in-person connections.

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Links Still Matter to Google: Using Real World Connections