Twitter and Google: A Deal to Include Tweets in the SERPS?

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Twitter and Google: A Deal to Include Tweets in the SERPS?
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Twitter and Google: A Deal to Include Tweets in the SERPS?

By Julia Spence-McCoy (c) 2015

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Between 2009 and 2011, tweets first became available for being searched on Google. As 2015 gets underway, word has it that Google and Twitter are planning to revamp their old agreement and improve on it, making tweets fully searchable.

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Although the deal has not yet been finalized, this is a pretty good move from Google to reach out to Twitter. Over the last year, Twitter shares have gone up quite a bit, closing at a 15 percent gain in the last quarter alone.

This is testimony to the kind of power that Twitter currently holds and Google realized that the social media giant is a force to be reckoned with.

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Twitter and Google: A Deal to Include Tweets in the SERPS?