How Social Signals Affect SEO

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Dian,

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Hi Dian, As social networks is a powerful tool for promoting your website, today I’ll tell you how social signals affect SEO. Users express their opinion with likes, shares and comments - all this is called social signals. Understanding the meaning of social signals is important not only for rankings’ increase, but also for targeting your SEO with the interests and needs of your potential clients. To get more social response, do the following: Optimize the site content for social media. Analyze received social signals. Confirm your authorship. Add content-sharing plug-in. From time to time, generate statistical reports using Google Analytics. TOP Social Factors you should pay attention to: Likes. No tricks here - the more people enjoy your content, the more likes you get. Backlinks. In addition to likes and shares, put relevant links in comments, publications, profile and thematic communities. Active links in social networks bring target audience. Your own community in social networks. Users of social networks are open to communication and learning something new. They are your potential customers. The increasing number of subscribers is a signal of your usefulness and relevance. Social networks traffic. Before following the link to a website, a user can evaluate it, read reviews and make a first impression. This helps to reduce unnecessary transitions and decrease the bounce rate. The conversion of social networks is usually higher than one of the organic search. Keep up with the times and use social networks to increase traffic, boost your rankings and get Top results in search engines. Learn more about social signals in our article on LinksManagement SEO blog.
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