How to Use Facebook Graph Search to Know Your Audience

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How to Use Facebook Graph Search to Know Your Audience
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How to Use Facebook Graph
Search to Know Your Audience

A SPN Exclusive Article by Adrienne Erin (c) 2015

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For any business or brand, understanding your audience is critical for long-term success. Understanding your audience allows for better communication, enhanced promotions and targeted marketing tactics that lead to bottom line growth and other positive results. Until recently, gaining this understanding has been somewhat difficult while using Facebook – especially on mobile devices.

Safeguard Yourself From a Ranking Drop in 2015.



Facebook's Mobile Search Announcement

On December 8 of 2014, Facebook announced that its graph search technology would be made available to users on mobile devices – this announcement came approximately two years after the technology was unveiled for traditional, desktop users.

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How to Use Facebook Graph Search to Know Your Audience