| Dear Dian, | Over two-thirds of small business owners quote email as their most successful advertising channel. It's because email marketing is all about permission. Sending promo offers to people that opted-in to receive them is way more effective than any form of "push" advertising (display ads, TV commercials, etc.). That's why we decided to begin our Academy with tips on growing your subscribers list.
Here's how to do it with GetResponse and convert new subscribers into paying customers. | | | Your free trial ends in: |  | | | | | |
| Step 1: Ask for permission. | |
 | | If you are fresh to email marketing, here's the first thing you need to remember: permission based email. It's an email sent to those that signed up to receive it from a specific company or an individual. It's a mandatory requirement for every successful email marketing campaign. | | |
| You can ask for a permission with or without a confirmation email. The latter is called the single opt-in mode, while sending a confirmation message upon sign up is called double opt-in. To elicit great response and avoid spam complaints, always use double opt-in mode. | |  | |
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| Step 2: Import your list & install a web form. | |
| There's no reason to delay growing your list. Log in to your GetResponse account and follow these 2 easy steps: |
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| Step 3: Go the extra mile. | |
| Once you master the basics, make sure you go the extra mile to grow the list faster than your competitors. Collect customers data at trade shows, points of sale, social media pages and blogs. Download your exclusive whitepaper to learn more. |
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| Collect Leads Wherever You Are. |  | | Now easier than ever with the new GetResponse App: Forms on the Go. |  |  | | | |
Coming up in Part 2:
how to create an effective and beautiful email that sells. | |
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Best,
GetResponse Team | Call 1-877-EMAIL-GR or send email | |
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