Part 4: Dian, does your email Call To Action?

. .

Read this email online if it doesn't display correctly

GetResponse Academy: Part 4 Designing a perfect call to action for your email campaign Dear Dian, In Part 4 of GetResponse Email Marketing Academy we will talk about the call to action. It's a vital element of every newsletter and it's responsible for driving most of the sales and clicks. Using a call to action in an email is like telling someone what you expect them to do: register, purchase or book a ticket. If your copy is missing this part, your click-thru rate and sales will suffer. Your free trial ends in: Upgrade now 6 ways to unlock your creative genius. Every sender should work out their own CTA, that resonates best with their subscribers. Still, there are some universal rules to follow when creating a call to action. Make sure that you always make it: short and concise as possible, concrete and specific (e.g. "register here" instead of "click here") persuasive (always expressed by a command verb like "sign up", "join") coherent in the entire email promo (using many CTAs distracts subscribers) designed in a contrasting color, so it stands out against the background clickable design easy-to-tap touch screen buttons for precise navigation, with Responsive Email Design Text vs image A call to action can be expressed either by text (hyperlinked to a certain website) or an image (a button linking to website). The choice depends on your customers preferences. You can test it by following click stats in Email Intelligence. Text CTA example: Image-based CTA example: Creating call to action in your GetResponse account. GetResponse Email Creator allows you to drag and drop buttons into your template and personalize them with your own copy. This is great for instant testing and takes the hassle of designing your own buttons. Simply log in to your account and you will be able to create your CTA now. To track the effectiveness of different call to actions, use Email Intelligence and compare the number of clicks on links related to every call to action. Log in to your account now Coming up in Part 5: how to use Email Intelligence to optimize your newsletters. Best, GetResponse Team Call 1-877-EMAIL-GR or send email This Message was sent to dianagung2@gmail.com by GetResponse. Privacy Policy   Update profile   Unsubscribe Join us on:

CB Blogger