| Dear Dian, | 68% of small business owners cite email marketing as their best performing advertising channel. A well designed email template can work wonders and boost conversions, but there are a few pitfalls for those not familiar with the HTML.
That's why GetResponse comes equipped with a powerful Email Creator to ensure you will never have to fuss with HTML again. | | | Your free trial ends in: |  | | | | | |
| 6 ways to unlock your creative genius. | |
| Creating your first HTML email might be a hassle, but not with the Email Creator. Once your log in to your account and proceed to the Creator, you'll be able to: |
 | access the whopping selection of layouts and templates we prepared for you | | effortlessly scale, crop and resize images for your email promo | | freely design & add "call to action" buttons that encourage people to buy from you | | insert text & image blocks in any section of your email | | check if your template displays correctly in 25+ email clients thanks to Inbox Preview | | create emails that automatically look great on any desktop or mobile device, with new Responsive Email Design | |
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| Want to learn more? |
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| Read this before you start. | |
| It may sound surprising, but people spend only 2-5 seconds to scan your email and decide if they want to continue reading. Here're a few tips to grab their attention & make them click-thru to your website: |
| Be brief. | Your email is not a website,
and the aim is to make people click-thru. | |
| Be specific. | Display only the best offers
to grab people's attention. | |
| Be selling. | Tell people what to do with calls
to action ("buy", "register"). | |
| Be human. | Write a line or two for every image
to balance the sales graphics. | |
| Bonus: your exclusive whitepaper! | |
| GetResponse experts came up with this tips-packed whitepaper to help you craft your first email. It's totally free and ready for the download now! |
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Coming up in Part 3:
automating your email campaigns with autoresponders | |
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Best,
GetResponse Team | Call 1-877-EMAIL-GR or send email | |
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