Peep Laja on... structure of a winning landing page.

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Conversion XL Optimization Course - Part II. Read this email online if it doesn't display correctly.

Structure of a winning landing page.

Hi Dian,

Now you know about landing pages and the elements that make them successful. For more about their structure, here's part 2 of the Landing Page Optimization Course by Peep Laja from ConversionXL.

All good landing pages follow a certain structure. These aren't laws of the universe but techniques that typically work best — no need to re–invent the wheel.

CONSIDER INCLUDING THESE ELEMENTS WHEN YOU DESIGN A LANDING PAGE:

• Benefit oriented headline
• Short, relevant copy
• Focus on getting visitors to take one specific action
• No distracting navigation links
• Prominent subscription form
• Consistent brand identity
• Appropriate length

Make sure motivation is in place before asking for action. There are always exceptions, and you can't always duplicate best practices on your site, but advice given here should be your starting point. Get the essentials in place first, then tweak.

New GetResponse Landing Page Creator lets you create landing pages that follow this structure.