Hi Dian,
In lesson 3 of the Landing Page Optimization Course by Peep Laja from ConversionXL, you'll learn how to target your audience.
Unless you're in the pageview business, your top priority is conversions. Conversions happen when targeted traffic meets a relevant offer. It all starts with knowing your target audience and what they need or want. | |
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| So to boost your landing page (and overall) conversions, you need to… | |
| GET TO KNOW YOUR TARGET AUDIENCE. | |
Conduct surveys and interviews to understand customer pain points. You want them to opt-in to your email list. So what could you offer that would make them want to subscribe?
Instead of making guesses, talk to people. You'll be surprised at how much you learn — and how useful it will be. | |
| If you already have subscribers and customers… | |
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| Get into their heads and learn what they need. The goal is to figure out what to offer as a lead magnet to entice them to opt-in. Survey responses may provide important clues. | |
| If you're just getting started and have no subscribers | |
| ANSWER THE QUESTIONS BELOW. | |
- Who are your target customers? Describe their life (or business) situation.
- Which problems are they trying to solve for themselves? Identify pain points.
- What needs aren't being met?
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