Hi Dian,
It's time for lesson 4 of the Landing Page Optimization Course by Peep Laja from ConversionXL. You'll learn how to plan and write the right copy for your landing page.
The goal of "regular" text is to inform or entertain. The goal of web copywriting is to get people to do something — such as to subscribe. Here are tips for writing great copy. | |
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| The right answer is of course that it makes money. But we won't know that in advance. So we have to evaluate the language in the copy. | |
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| Key characteristics of great copy: | |
- Communicates value
- Clear
- Credible
- Interesting to read
- Jargon-free
- As long as needed, but not longer
- Headline that grab attention
- No blandvertising
- Specificity
- A message about them
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| If you write your landing page copy with these principles in mind, you're well on your way to high conversions. | |
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