Hi Dian,
Continuing the Landing Page Optimization Course by Peep Laja from ConversionXL, let's take a look at more option for landing pages visuals. | | | | The right images can boost your conversion rate, but a video is so much better than a photo. It's the closest you can get to a live product demonstration. There's a plethora of case studies showing that video on landing pages boosts conversions.
If the product is complicated, a video can cause less friction than lengthy text. You can present a ton of information in a 30-second video – the equivalent of half a page of text or more. You probably remember the first message in this course, right? It's similar when it comes to landing pages.
Should you have one? Ask yourself: what can video do that text and images can't? If you can make a case that it would enhance the experience, go for it. | | | HERE'S HOW TO ENSURE YOUR VIDEO WORKS GREAT. | | • Ask the visitor to watch the video
• Start with a bang
• Keep it short
• Script is everything
• Test | | | Try these video techniques on your landing page. | | | | | | This Message was sent by GetResponse, 1011 Centre Road, Suite 322,
Wilmington, DE 19805, USA. | | |
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