Improve Your Quality Score

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To get results without constantly raising your bids, it's crucial to get and maintain high Quality Scores across your pay-per-click campaigns. When your Quality Scores are high, Google rewards you with higher rankings, more impressions, and lower costs per click. It's a win-win. After reading this Guide, you'll understand: How Quality Score is calculated and why it's important offered by AdWords How to find your most relevant keywords How to create Quality Score friendly campaign structures How to raise click-through rates and lower PPC costs How to increase your ROI from paid search

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