1. Social Proof/Case Studies Matter - With each launch we've
had, the more social proof and case studies you have the higher
your conversions are gonna be, hands down.
With our last one Aravindh put live Facebook comments on the
sales page and we had our previous customers write testimonials
about us. It was AMAZING!
2. Pricing Matters - If you want to break that 6-figure barrier on
your main launch, pricing matters. You'll find it very difficult to
break 6-figures on a sub $27 price point.
I've found that offering multiple price points and stacking features
in favor of the higher price point works amazingly well.
The higher price point being at least $47.
3. Scarcity matters - A lot of people wait till final day to use scarcity
to their advantage. I like leveraging scarcity from the beginning with
the power of a countdown timer as well.
Raising the price point every 3-6 hours by $2-$5 each time.
4. Tweaking Matters - It's amazing how many people get HORRIBLE
conversions and don't bother to tweak and also people who get AMAZING
conversions and don't bother to continue to improve them.
During your launch time EVERY increase in conversion matters BIG time!
There's no reason why you should ever sit on your hands when there's
thousands of clicks coming your way.
I tend to analyze numbers in 60 minute intervals. For one of my
launches we were getting a 19% overall funnel conversion and by
testing a tweaking different things I got it up to 24% within 12 hours.
5. Product Matters - If you're going to price your product to hit 6-figures,
the product matters. Don't just think every product can justify a higher
price point.
We've tried this before and it bit us in the ass. Some products can't
be justified by our audience at above a $27 price point.
Most of the time the higher price points are for products with a SHIT
load of features or with an amazing angle. (both is a homerun)
I hope this post helps you out and we look forward to having you
on board on April 1st!
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